2008 - Corporate Web Content Development

Several types of research were conducted resulting in a plan for the marketing website’s information architecture. Copywriting then proceeded based on this website outline. The final website copy was a result of writing collaboration with the client’s internal marketing team.

Ceed’s primary contribution was content development. Ceed also contributed to the final design of the website through several key design iterations in conjunction with the internal web design development team over a multi-year period. These iterations incorporated search engine optimization (SEO) needs, as well as ongoing modifications toward enhancing website conversions.