www.Ceed.Studio - Web Design and Marketing Since 2002
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Service FAQs


orangeService FAQs

Frequently Asked Service Questions

Here is a list of frequently asked questions in terms of what you can expect to happen during the web design and development process.

Web development process

Project pricing

Additional costs

Project timeline

What is a Web template?

What does Responsive Website Design mean?

What does CMS stand for?

WordPress websites

What is ‘SEO?’

Web development process

Q: What can I expect during the Website Design & Development Process?

There is a series of steps set up to help the process flow smoothly. Here is the process explained in general terms.

Phase I. Project Evaluation

Ceed meets with the Client team to evaluate and discuss the project goals in detail in order to gain a better understanding of the project’s redesign / design objectives. This meeting most frequently occurs by telephone. Usually there are 2-3 telephone discussions at the project outset, ranging from 25 to 45 minutes, although a meeting may occasionally run longer. If the Client is in the Chicago area, this meeting may happen in person.

Phase II: Design Planning

Step 1: Planning
Ceed creates a series of documents that outline the strategy for the project. These documents are the outcome of discussions with the client, plus necessary research. Types of research conducted typically includes large dataset keyword research and competitive research.

Step 2: Client Review
The documents are presented to the Client for review and comment.

Phase III: Web Copywriting (optional)

Step 1: Writing
- Ceed prepares a rough outline of the copy, or full text, as indicated by the contract. This outline incorporates the strategic findings discerned in the prior phases.

Step 2: Client Review
- The Client proofs the content, or perhaps now writes the content (i.e. text, possibly with some page-based images include) based on the strategic outline provided, depending on the terms of the contract.

Phase IV: Web Design Development

Step 1: Design Development
Ceed presents design ‘comps’ to the client via the Web for review:

- The home page design

- One ‘drill-down’ page design to demonstrate navigation flow

- Other special case pages as needed and as indicated by the scope of the project

Step 2: Client Review
The Client reviews these designs and request edits if desired. Your approval of the work is requested, then we proceed to Phase V.

Phase V: Website Production

On receipt of all final proofed content from the Client (i.e. site texts, graphics, photos, service PDFs if desired and so forth) (or we can retrieve this directly from the existing site where available); and following the Client’s final approval of the design comps in Phase IV, Step 2, actual production of the site will begin.

Step 1: Develop the Website
Using the approved design comps and page content, build out each page of the site and cross-platform test using a PC and Mac and multiple browsers.

Step 2: Client Review
The Client has the opportunity to review the new site before it is launched in order to ensure design and editorial accuracy in accordance with the project specifications developed in the prior phases. The Client will have the opportunity to review and approve requested revisions on an iterative basis within the guidelines set in this contract, until the Client is satisfied with the presentation of work.

Any outstanding balances will come due (on 50/50 type contracts) following satisfactory completion, but prior to launch.

Following the Client’s final review and final sign-off, Ceed will launch the new Web site.

Project pricing

Q: Can you explain how you price custom web design projects?

A: It is true that projects estimates can vary greatly. Ceed will conduct a requirements review and pricing estimate for you on a complimentary basis, but here are the key pricing guidelines.

Very roughly, website design, development and redesign projects that Ceed will take on are typically completed within 30 to 200 hours.

List of factors impacting time utilization, and therefore cost:

- Scope / size of the project

- Degree of technical complexity

- Degree of graphical complexity

- Preparedness, timeliness of text and image submissions

- Timely approvals by the Client

Additional costs

Q: Are there any hidden costs I should know about?

A: It is true that you could encounter additional expense beyond Ceed’s project fee or hourly fees. During a project, usually this is the form of out-of-pocket photo fees.

Also, beyond the project, you will need to budget for ongoing host fees for your website and annual domain renewal. These are just the most common expenses, but for a lead generation website, this usually is about it.

E-commerce sites will encounter fees for an SSL certificate annually, plus owe some sort of fee for a payment processing service that is usually paid monthly, plus as a percentage of sales.

Additionally, if you are requesting installation of a content management system, please consider using Sprout Hosting. Extra development charges may apply on other hosting systems (please add from 2 – 21 hours to the estimated ranges above). Hosting must be PHP compatible. However, following installation, you will own all code rights and there are no ongoing fees for use. No ongoing annual fees are required for access to your website, but it is your responsibility to maintain your password file.

Similarly, final installation of a website contact form on your website depends on availability of compatible technology from the hosting company if using another provider other than Sprout Hosting. Form code should be available in working order from your hosting company (additional charges may apply for custom installation of your hosting company’s form code to your website).

Project timeline

Q: How long does it take to build a custom website that is search engine friendly?

A: Ideally, a project is completed in about 30 days.

This is the ‘typical’ project timeframe:

Phase I – II ——-> Five business days
Phase III ——-> Five business days
Phase IV ——-> Five – seven business days
Phase V ——-> Ten – fifteen business days

Target start date: On receipt of contract
Target launch date: 25 – 32 business days thereafter

Small sites (10 pages or less), may be completed more quickly. Larger sites may take up to two months to complete (50 or more pages).

Quick turnaround time of Client input and approvals at each sign-off point is necessary in order to meet or exceed the estimated timeline dates. Quick client turnaround on requested approvals can result in a quicker website launch.

What is a Web template?

A website design template is comprised of the code, text, and images that control the overarching appearance of your website. It is generally considered as the fixed coding that controls design layout, even though some of the elements may vary by page, section, or category, such as the ‘sub navigation’ system, through the use of a deeper layer of logic.

Meanwhile, certain elements of the page are easily updated, such as the title of a page and its text, most commonly. If the site is ‘dynamic,’ meaning it has a database to draw on for information about the content of the website, then these can be edited through a Web-based content management system. Elements that can be edited will vary across systems, or by plug-in.

Can a ‘Static Website’ be controlled by template?

‘Static websites’ can still have an appearance controlled through one, or a series of templates. A template stored on a local computer can control the appearance of pages that link to it. For example, Dreamweaver allows design control via templates over static pages without need for any sort of online database, such as that used by a dynamic website.

What does Responsive Website Design mean?

This refers to a type of website design template that changes as the browser size changes, automatically, using CSS stylesheets.

.

What does CMS stand for?

CMS’ is short for Content Management System. ‘Content’ refers to the materials (text, images, etc.) that are used on the website.

A CMS is almost always accessible through an ordinary web browser, like Safari, Firefox, Opera, Chrome, and Internet Explorer.

Ceed offers two CMS types. First, there is Ceed’s proprietary, but open source, web solution. This is best for lead generation websites. Also, Ceed offers “WordPress development”:../faqs-why-don-t-you-just-use-wordpress.

WordPress websites

Q: Can I opt for WordPress Theme customization in lieu of a custom design?

A: Absolutely! Or you can have your WordPress theme customized as well. Ceed offers WordPress development and also a Ceed Content Management System developed in-house – both of which are open-source, International PHP-based systems. Either solution is solid and the final decision comes down to your plans for your website usage. Both can be used, depending on client needs. In fact, Ceed will work with any other system of your choice, provided we can support it with the appropriate staff in-house.

What is ‘SEO?’

Search Engine Optimization (SEO) is a multi-disciplinary web-oriented marketing task focused on creating a website that performs well in the search engines. SEO uses a combined focus on website design, text, graphic, code and other materials, orienting the website and related assets toward strategic keyword goals generally assigned at the web page level.

For best results, it entails everything from keyword research to strategy, through website design and development. Following the launch of, or revision of your website in the search engines, performance is monitored, subsequent onsite enhancements may occur based on new learning over time.

For greatest effectiveness, tracking tools are installed through the use of ‘code snippets,’ on your website, and data may be gleaned from third-party services in use as well. This data is tracked and new learning is incorporated on an ongoing basis so that performance in the ‘SERPs’ continues to climb.

Given that SEO includes research, strategy, design and technical development (specifically, SEO-friendly coding), it takes time and careful effort to achieve great results, especially once other technical and maintenance considerations are taken into account.



orange

Service FAQs


orange
Service FAQs
Service FAQs

Frequently Asked Service Questions

Here is a list of frequently asked questions in terms of what you can expect to happen during the web design and development process.

Web development process

Project pricing

Additional costs

Project timeline

What is a Web template?

What does Responsive Website Design mean?

What does CMS stand for?

WordPress websites

What is ‘SEO?’

Web development process

Q: What can I expect during the Website Design & Development Process?

There is a series of steps set up to help the process flow smoothly. Here is the process explained in general terms.

Phase I. Project Evaluation

Ceed meets with the Client team to evaluate and discuss the project goals in detail in order to gain a better understanding of the project’s redesign / design objectives. This meeting most frequently occurs by telephone. Usually there are 2-3 telephone discussions at the project outset, ranging from 25 to 45 minutes, although a meeting may occasionally run longer. If the Client is in the Chicago area, this meeting may happen in person.

Phase II: Design Planning

Step 1: Planning
Ceed creates a series of documents that outline the strategy for the project. These documents are the outcome of discussions with the client, plus necessary research. Types of research conducted typically includes large dataset keyword research and competitive research.

Step 2: Client Review
The documents are presented to the Client for review and comment.

Phase III: Web Copywriting (optional)

Step 1: Writing
- Ceed prepares a rough outline of the copy, or full text, as indicated by the contract. This outline incorporates the strategic findings discerned in the prior phases.

Step 2: Client Review
- The Client proofs the content, or perhaps now writes the content (i.e. text, possibly with some page-based images include) based on the strategic outline provided, depending on the terms of the contract.

Phase IV: Web Design Development

Step 1: Design Development
Ceed presents design ‘comps’ to the client via the Web for review:

- The home page design

- One ‘drill-down’ page design to demonstrate navigation flow

- Other special case pages as needed and as indicated by the scope of the project

Step 2: Client Review
The Client reviews these designs and request edits if desired. Your approval of the work is requested, then we proceed to Phase V.

Phase V: Website Production

On receipt of all final proofed content from the Client (i.e. site texts, graphics, photos, service PDFs if desired and so forth) (or we can retrieve this directly from the existing site where available); and following the Client’s final approval of the design comps in Phase IV, Step 2, actual production of the site will begin.

Step 1: Develop the Website
Using the approved design comps and page content, build out each page of the site and cross-platform test using a PC and Mac and multiple browsers.

Step 2: Client Review
The Client has the opportunity to review the new site before it is launched in order to ensure design and editorial accuracy in accordance with the project specifications developed in the prior phases. The Client will have the opportunity to review and approve requested revisions on an iterative basis within the guidelines set in this contract, until the Client is satisfied with the presentation of work.

Any outstanding balances will come due (on 50/50 type contracts) following satisfactory completion, but prior to launch.

Following the Client’s final review and final sign-off, Ceed will launch the new Web site.

Project pricing

Q: Can you explain how you price custom web design projects?

A: It is true that projects estimates can vary greatly. Ceed will conduct a requirements review and pricing estimate for you on a complimentary basis, but here are the key pricing guidelines.

Very roughly, website design, development and redesign projects that Ceed will take on are typically completed within 30 to 200 hours.

List of factors impacting time utilization, and therefore cost:

- Scope / size of the project

- Degree of technical complexity

- Degree of graphical complexity

- Preparedness, timeliness of text and image submissions

- Timely approvals by the Client

Additional costs

Q: Are there any hidden costs I should know about?

A: It is true that you could encounter additional expense beyond Ceed’s project fee or hourly fees. During a project, usually this is the form of out-of-pocket photo fees.

Also, beyond the project, you will need to budget for ongoing host fees for your website and annual domain renewal. These are just the most common expenses, but for a lead generation website, this usually is about it.

E-commerce sites will encounter fees for an SSL certificate annually, plus owe some sort of fee for a payment processing service that is usually paid monthly, plus as a percentage of sales.

Additionally, if you are requesting installation of a content management system, please consider using Sprout Hosting. Extra development charges may apply on other hosting systems (please add from 2 – 21 hours to the estimated ranges above). Hosting must be PHP compatible. However, following installation, you will own all code rights and there are no ongoing fees for use. No ongoing annual fees are required for access to your website, but it is your responsibility to maintain your password file.

Similarly, final installation of a website contact form on your website depends on availability of compatible technology from the hosting company if using another provider other than Sprout Hosting. Form code should be available in working order from your hosting company (additional charges may apply for custom installation of your hosting company’s form code to your website).

Project timeline

Q: How long does it take to build a custom website that is search engine friendly?

A: Ideally, a project is completed in about 30 days.

This is the ‘typical’ project timeframe:

Phase I – II ——-> Five business days
Phase III ——-> Five business days
Phase IV ——-> Five – seven business days
Phase V ——-> Ten – fifteen business days

Target start date: On receipt of contract
Target launch date: 25 – 32 business days thereafter

Small sites (10 pages or less), may be completed more quickly. Larger sites may take up to two months to complete (50 or more pages).

Quick turnaround time of Client input and approvals at each sign-off point is necessary in order to meet or exceed the estimated timeline dates. Quick client turnaround on requested approvals can result in a quicker website launch.

What is a Web template?

A website design template is comprised of the code, text, and images that control the overarching appearance of your website. It is generally considered as the fixed coding that controls design layout, even though some of the elements may vary by page, section, or category, such as the ‘sub navigation’ system, through the use of a deeper layer of logic.

Meanwhile, certain elements of the page are easily updated, such as the title of a page and its text, most commonly. If the site is ‘dynamic,’ meaning it has a database to draw on for information about the content of the website, then these can be edited through a Web-based content management system. Elements that can be edited will vary across systems, or by plug-in.

Can a ‘Static Website’ be controlled by template?

‘Static websites’ can still have an appearance controlled through one, or a series of templates. A template stored on a local computer can control the appearance of pages that link to it. For example, Dreamweaver allows design control via templates over static pages without need for any sort of online database, such as that used by a dynamic website.

What does Responsive Website Design mean?

This refers to a type of website design template that changes as the browser size changes, automatically, using CSS stylesheets.

.

What does CMS stand for?

CMS’ is short for Content Management System. ‘Content’ refers to the materials (text, images, etc.) that are used on the website.

A CMS is almost always accessible through an ordinary web browser, like Safari, Firefox, Opera, Chrome, and Internet Explorer.

Ceed offers two CMS types. First, there is Ceed’s proprietary, but open source, web solution. This is best for lead generation websites. Also, Ceed offers “WordPress development”:../faqs-why-don-t-you-just-use-wordpress.

WordPress websites

Q: Can I opt for WordPress Theme customization in lieu of a custom design?

A: Absolutely! Or you can have your WordPress theme customized as well. Ceed offers WordPress development and also a Ceed Content Management System developed in-house – both of which are open-source, International PHP-based systems. Either solution is solid and the final decision comes down to your plans for your website usage. Both can be used, depending on client needs. In fact, Ceed will work with any other system of your choice, provided we can support it with the appropriate staff in-house.

What is ‘SEO?’

Search Engine Optimization (SEO) is a multi-disciplinary web-oriented marketing task focused on creating a website that performs well in the search engines. SEO uses a combined focus on website design, text, graphic, code and other materials, orienting the website and related assets toward strategic keyword goals generally assigned at the web page level.

For best results, it entails everything from keyword research to strategy, through website design and development. Following the launch of, or revision of your website in the search engines, performance is monitored, subsequent onsite enhancements may occur based on new learning over time.

For greatest effectiveness, tracking tools are installed through the use of ‘code snippets,’ on your website, and data may be gleaned from third-party services in use as well. This data is tracked and new learning is incorporated on an ongoing basis so that performance in the ‘SERPs’ continues to climb.

Given that SEO includes research, strategy, design and technical development (specifically, SEO-friendly coding), it takes time and careful effort to achieve great results, especially once other technical and maintenance considerations are taken into account.
















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